On October 25, 2019, Google changed everything again with its announcement that its deep learning powered natural language processing model, BERT, would now power search queries. With this announcement, machine learning expertise for SEO is no longer optional. Let's dig into what this all means. BERT is a massive language model that helps machine learning algorithms understand and predict sequences of words, phrases, sentences, and concepts. BERT stands for Bidirectional Encoder Representations from Transformers, open-sourced by Google in 2018.

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IBM THINK is the premier gathering of technologists, marketers, and subject matter experts for all things IT, security, compliance, and AI/machine learning. I'm honored to be speaking again at THINK, this year in San Francisco, February 11-15. What will I be presenting? I'll be showing some brand new applications of machine learning for marketing, five applications that provide tangible benefits to marketers who want to get more results out of their data. What are these applications of machine learning for marketers?

Trust Insights cofounder Christopher Penn keynoted the National Speakers Association Greater Los Angeles event recently to discuss how AI is changing the future of sales and what today's sales leaders need to know. When you fill out the registration, you'll receive: